Author Question: The final step in site selection is: a. assessing the neighboring stores. b. obtaining financing. ... (Read 41 times)

shofmannx20

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The final step in site selection is:
 a. assessing the neighboring stores.
  b. obtaining financing.
  c. construction of a pro forma return on asset model for each possible site.
  d. conducting an analysis of demand density.
  e. conducting an analysis of supply density.

Question 2

Creative retail ads should seek to accomplish all of the following EXCEPT:
 a. attract attention.
  b. be as short as possible.
  c. retain attention.
  d. achieve the objective of the advertising strategy.
  e. avoid having any errors, especially legal ones.



bigcheese9

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Answer to Question 1

C

Answer to Question 2

B



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