Author Question: A retailer uses a _____ to graphically illustrate the extent to which potential demand for the ... (Read 154 times)

Sufayan.ah · **on:** Jun 29, 2018

A retailer uses a _____ to graphically illustrate the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts, ZIP codes, or parts of the community.
a. boundary density typography
b. demand density map
c. census tract concentration statistics
d. demand analysis graphing
e. neighborhood size visuals

Question 2

The manager of a neighborhood hobby shop has decided that this year, due to an adverse local economy, she can only afford to spend 1,200 promoting through newspaper and radio advertisements. The manager is utilizing the _____ method in determining the shop's advertising budget.
a. percentage-of-sales
b. task-and-objective
c. affordable
d. competitive parity
e. maximization