In order to develop competitively compelling value propositions, all of the following should be utilized EXCEPT:
a. include customers social cost.
b. consider how value propositions will resonate with customers as well as employees.
c. include customers economic cost.
d. focus strictly on sales revenue
e. consider the resource integrating nature of your customers.
Question 2
Active information gathering occurs only when a consumer defines a specific attribute set of a store and product characteristics.
Indicate whether the statement is true or false
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