Reilly's law of retail gravitation explains how:
a. shopping centers attract business.
b. large urbanized areas attract customers from smaller rural communities.
c. retail stores attract business from mail-order customers.
d. small stores can survive in a highly competitive environments.
e. a retailer can determine when outshopping can be profitable.
Question 2
_____ is non-paid-for communications of information about the company or product.
a. Publicity
b. Advertising
c. Promotion
d. Propaganda
e. Personal selling
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