One of the main reasons for the increased retail competition during the marketing to era was:
a. improved transport and communication.
b. growth of chain stores.
c. movement of customers from rural areas to larger cities.
d. the emergence of collaboration with vendors.
e. identifying specific consumer needs.
Question 2
In addition to altering the types of products offered to these aging segments of the population, retailers will also need to shift the types of services provided if they are to gain the consumers' dollar.
Indicate whether the statement is true or false
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