Author Question: For a retailer to successfully reach its target market using market segmentation, three criteria ... (Read 155 times)

maegan_martin · **on:** Jun 29, 2018

For a retailer to successfully reach its target market using market segmentation, three criteria must be met: the target market should be:
a. measurable, precise, and be motivated to buy
b. measurable, accessible, and substantial enough to be profitable
c. measurable, have money, and be motivated to buy
d. neglected, motivated to buy, and substantial
e. financially attractive, quantifiable, and be motivated to buy

Question 2

Reductions cause the difference between a retailer's maintained markup and initial markup.

Indicate whether the statement is true or false