It is important to know the history of retailing because it:
a. teaches you the basics of retailing.
b. gives you past retailing ideas that you can use today.
c. helps you to understand current retailing theory.
d. will help you understand where retailing is headed in the future.
e. helps you learn from competitors.
Question 2
In terms of their attitudes, baby boomers tend to be more pessimistic, while Gen Xers tend to be more optimistic, and Gen Yers more realistic.
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