Author Question: Merchandise presentation is important as evidenced in studies which show that over 70 percent of ... (Read 27 times)

imowrer · **on:** Jun 29, 2018

Merchandise presentation is important as evidenced in studies which show that over 70 percent of present department store sales are unplanned purchases.

Indicate whether the statement is true or false

Question 2

Identify the correct statement about extended problem solving.
a. It occurs when the consumer recognizes that a problem exists yet does not have a strong preference for either the brand or the store.
b. The consumer has a strong preference for the brand to buy and the retailer from which to purchase it.
c. It typically involves infrequently purchased expensive products of high risk.
d. The consumer may not have a store choice in mind but may have a strong preference for the brand to purchase.
e. The consumer relies on past experience and learning to convert the problem into a situation requiring less thought.