Author Question: The consumer shopping/purchasing model presented in the text: a. always begins with active ... (Read 31 times)

mspears3 · **on:** Jun 29, 2018

The consumer shopping/purchasing model presented in the text:
a. always begins with active information gathering.
b. ends with the buying decision.
c. suggests that consumer behavior is a process, with a series of stages occurring against a backdrop of factors.
d. always begins with passive information gathering.
e. usually begins with a buy trigger event.

Question 2

Implied warranties are based on custom, norms, or reasonable expectations.

Indicate whether the statement is true or false