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Author Question: The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing. a. ... (Read 51 times)

big1devin

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on: Jun 29, 2018
The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing.
 a. ambience
  b. sensory assault
  c. sensory maximization
  d. total sensory
  e. sensory decor

Question 2

_____ is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics.
 a. Target marketing
  b. Customer satisfaction
  c. Market segmentation
  d. Customer services
  e. Operations management


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tandmlomax84

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


big1devin

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Reply 2 on: Jun 29, 2018
Gracias!

smrtceo

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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