Author Question: Visual merchandising is: a. the practice of making the most profitable merchandise the most visible. ... (Read 29 times)

viki · **on:** Jun 29, 2018

Visual merchandising is:
a. the practice of making the most profitable merchandise the most visible.
b. the practice of making all the merchandise as visible as possible.
c. practiced by lower-end stores attempting to shake their cheap image.
d. the artistic display of merchandise and theatrical props to set the tone for the store.
e. intended to be highly shopable.

Question 2

As a rule, most retailers do not try to serve all possible customer types. With one possible exception, retailers seek to segment the total market into smaller, more homogeneous segments. What type of retailer is this possible exception?
a. Discounters
b. Convenience stores
c. Supermarkets
d. High fashion apparel stores
e. Fast-food restaurants