A functional discount is a reduction in price given to retailers ...

[jace]

A functional discount is a reduction in price given to retailers to compensate them for their promotional expenses.
 
 Indicate whether the statement is true or false

Question 2

Which element of the store's environment is concerned with the store's exterior design, ambience, and lighting.
 a. Merchandising
  b. Productivity
  c. Store design
  d. Store planning
  e. Visual communications

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Answer to Question 1

F

Answer to Question 2

C