Retail salespeople and the service they provide are major factors in the consumer purchase decision.
Indicate whether the statement is true or false
Question 2
A retailer's cost management strategy refers to:
a. getting shoppers into the store.
b. having the right merchandise, using the right layout and display, and having the right sales force.
c. the small size of the retailers' stores which gives these advantages in negotiating leases in an industry with a surplus of stores, thus reducing their operating costs.
d. having a low marginal cost, where the cost of selling one more unit does not significantly impact total costs, thus making them want to maximize revenue.
e. getting shoppers and converting them into customers at the lowest operating cost possible that is consistent with the level of service that customers expect.
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