Each of the following is a fundamental goal of bundle pricing ...

[tfester]

Each of the following is a fundamental goal of bundle pricing strategies EXCEPT:
 a. building switch costs
  b. reducing costs
  c. improving performance
  d. expanding markets

Question 2

A(n) _____ occurs when retailers have their own products competing with the manufacturer's products for shelf space and control over display location.
 a. category conflict
  b. inventory shortage
  c. open-to-buy
  d. battle of the brands
  e. vendor analysis

[strudel15]

Answer to Question 1

a

Answer to Question 2

D