A split-ballot refers to:
a. the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias.
b. the practice of splitting the questionnaire responses in half for more accurate analysis.
c. an administrative procedure in state elections.
d. averaging in scale construction.
e. None of the above.
Question 2
Which of the following is TRUE?
a. A double-barreled question is one that calls for two responses and thereby creates confusion for the respondent.
b. It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no way threatening to the respondents.
c. Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important.
d. Both a and b.
e. a, b, and c.
The Greek orders, from James Stuart, The Antiquities of Athens, London.
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