In a survey, customers are asked to indicate how important ...

[jasdeep_brar]

In a survey, customers are asked to indicate how important courteous service is by placing an X in the appropriate box. The boxes are labeled as not important, somewhat important, fairly important, and very important.. These labels are:
 a. motherhood attributes.
  b. alternatives.
  c. reverse-scaled items.
  d. comparative-ratings scales.
  e. anchors.

Question 2

When using the semantic-differential technique, researchers:
 a. watch for observable responses from subjects.
  b. ask subjects to memorize facts for future recall.
  c. utilize word-association and sentence completion tests.
  d. generate a list of bipolar adjectives or phrases.
  e. calculate a total score for each subject by averaging the scores across items.

[millet]

Answer to Question 1

E

Answer to Question 2

D

[jasdeep_brar]

Correct answers!

[millet]

Great! Please up vote