Author Question: Which of the following is FALSE? a. Advantages of the mall intercept approach include the speed and ... (Read 54 times)

LCritchfi · **on:** Jun 29, 2018

Which of the following is FALSE?
a. Advantages of the mall intercept approach include the speed and ease with which a study can be implemented.
b. The advantages of CRT administration of questionnaires have helped telephone interviews become the most popular data collection technique.
c. The slower speed of data collection and processing with computer-assisted interviewing is offset by the increased accuracy of the responses.
d. One of the benefits of the computer-assisted interview (CAI) is increased accuracy in the results.
e. All of the above statements are true.

Question 2

Use of a computer-aided telephone interview means that:
a. preliminary tabulations of responses are available almost immediately, because the data are already stored in memory.
b. key information that the respondent has given early in the interview can be used to tailor the questionnaire to that individual.
c. personal interviews need to be conducted at central locations rather than door to door because of the need for electronic hook-up.
d. Both a and b.
e. a, b, and c.