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Author Question: Phillip Morris advertises its Lark and Parliament brands in Japan and China using glamorous American ... (Read 19 times)

sc00by25

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on: Jun 29, 2018
Phillip Morris advertises its Lark and Parliament brands in Japan and China using glamorous American images.
 
 Indicate whether the statement is true or false

Question 2

A galvanometer is a device for mechanical observation used to measure:
 a. the changes in the pulse rate of an individual due to changes in emotions.
  b. the changes in the electrical resistance in the skin due to changes in emotions.
  c. the fluctuations in the attention span of the brain due to changes in emotions.
  d. the changes in body temperature due to changes in emotions.
  e. the degree of dilation of the eyeballs due to changes in emotions.


hramirez205

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Phillip Morris advertises its Lark and Parliament brands in Japan using glamorous American images. However, the Chinese are reticent to fully buy into U.S. values so Phillip Morris cannot advertise the same way in China. In fact, China bans mass media tobacco advertising. This may be found in the Deciding on Information Source section (6-4c).

Answer to Question 2

B


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