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Author Question: When a company wants to use coupons and promotions in a foreign country, the first thing it must do ... (Read 52 times)

javeds

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on: Jun 29, 2018
When a company wants to use coupons and promotions in a foreign country, the first thing it must do is research what types of advertising people will best respond to, rather than to check on the legality of premiums and coupons in these target markets.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an advantage of the observational method over the communication method of gathering primary data?
 a. Versatility
  b. Speed
  c. Cost savings
  d. Objectivity
  e. None of the above


elizabethrperez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
First, in terms of studies of premiums, coupons, and deals, it is important to identify the practices in each country where the specific promotion will run. When an agency has developed an idea to run in a number of countries, it first needs to check on the legality of premiums and coupons across those markets.

Answer to Question 2

D


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javeds

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Reply #2 on: Jun 29, 2018
Thank you :)


elizabethrperez

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Reply #3 on: Jun 29, 2018
Happy to help you


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