Author Question: Explain the difference between cultural imperatives, cultural exclusives, and cultural adiaphoras. ... (Read 171 times)

bobthebuilder

  • Hero Member
  • *****
  • Posts: 567
Explain the difference between cultural imperatives, cultural exclusives, and cultural adiaphoras. Provide an example of each.

Question 2

Which amongst the following would be the best way to measure knowledge of an advertisement?
 a. Measurement of motives
  b. Observation of purchase behavior
  c. Recognition
  d. Use of magazine subscription data
  e. A written test over the ad copy



SVictor

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

Cultural imperatives refer to what one must or must not do in a certain culture. For example women are not allowed dot drive or walk in public unaccompanied by a male in Saudi Arabia. Cultural exclusives refer to activities that are only appropriate for locals and from which an individual from a foreign country is excluded. For example, although a citizen of Kenya is likely to show his allegiance to the government of Mwai Kibak by wearing a pin in his party's colors bearing his picture, a foreigner wearing such a pin would not only raise eyebrows, but he or she may also be perceived as attempting to interfere in the country's internal affairs. Cultural Adiaphoras refer to customs that a foreign representative may engage in, but conformity in this respect is not required. Bowing instead of shaking hands in Japan is an example of cultural adiaphora. This may be found in the Cultural Norms: Imperatives, Exclusives and Adiaphoras section (5-2d).

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

For a complete list of videos, visit our video library