Explain the difference between cultural imperatives, cultural ...

[bobthebuilder]

Explain the difference between cultural imperatives, cultural exclusives, and cultural adiaphoras. Provide an example of each.

Question 2

Which amongst the following would be the best way to measure knowledge of an advertisement?
 a. Measurement of motives
  b. Observation of purchase behavior
  c. Recognition
  d. Use of magazine subscription data
  e. A written test over the ad copy

[SVictor]

Answer to Question 1

Cultural imperatives refer to what one must or must not do in a certain culture. For example women are not allowed dot drive or walk in public unaccompanied by a male in Saudi Arabia. Cultural exclusives refer to activities that are only appropriate for locals and from which an individual from a foreign country is excluded. For example, although a citizen of Kenya is likely to show his allegiance to the government of Mwai Kibak by wearing a pin in his party's colors bearing his picture, a foreigner wearing such a pin would not only raise eyebrows, but he or she may also be perceived as attempting to interfere in the country's internal affairs. Cultural Adiaphoras refer to customs that a foreign representative may engage in, but conformity in this respect is not required. Bowing instead of shaking hands in Japan is an example of cultural adiaphora. This may be found in the Cultural Norms: Imperatives, Exclusives and Adiaphoras section (5-2d).

Answer to Question 2

C