Author Question: ____________________ is the belief that a particular culture is superior to another and that ... (Read 37 times)

D2AR0N · **on:** Jun 29, 2018

___________________ _ is the belief that a particular culture is superior to another and that strategies used in the home country will work just as well abroad.
Fill in the blank(s) with correct word

Question 2

Mission Possible is a non-profit retail store that sells gift items made by artisans from over 30 underdeveloped countries. It provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. It defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses _____ segmentation.
a. demographic
b. psychographic
c. geodemographic
d. ethnic
e. geographic