According to Rokeach, ____________________ values are the ...

[kwoodring]

According to Rokeach, ___________________ _ values are the processes whereby one can attain a goal.
 Fill in the blank(s) with correct word

Question 2

How do organisations assess exposure to and effectiveness of advertising in the mass media?

[steff9894]

Answer to Question 1

instrumental

Answer to Question 2

Nielsen ratings are designed to provide estimates of the size and nature of the audience for individual television programs. In case of print media, for each magazine issue, respondents are asked to indicate the degree to which they have read each ad. As far as the online activities of the customers is concerned it is relatively easy to count the number of times that a site or banner ad has been accessed, along with revenues from online transactions.

[kwoodring]

TYSM

[hramirez205]

Thanks for the timely response, appreciate it