In China, business relationships are seen as: a. a long-term ...

[CBme]

In China, business relationships are seen as:
 a. a long-term engagement. c. transaction-related only.
  b. a short-term engagement. d. unnecessary for doing business.

Question 2

In general, the one most productive source of internal secondary data for marketing research problems is:
 a. the firm's Annual Report.
  b. warranty registration cards.
  c. the sales invoice.
  d. salesperson's call reports.
  e. individual customer records.

[Kaytorgator]

Answer to Question 1

A
In countries such as China, knowing one's business partner socially is imperative because the relationship is seen as a long-term engagement, rather than a short-term, transaction-related one.

Answer to Question 2

C

[CBme]

Thank you

[Kaytorgator]

No problemo