To be successful in a market, a firm must be able to discern ...

[Pineappleeh]

To be successful in a market, a firm must be able to discern between:
 a. cultural imperatives and cultural exclusives
  b. cultural exclusives and cultural adiaphoras
  c. cultural adiaphoras and cultural imperatives
  d. all of the above

Question 2

Which of the following does not constitute an advantage of secondary sources of information?
 a. Help to better state the problem under investigation
  b. Complete fit with the problem
  c. Suggest improved methods or data for better coming to grips with the problem
  d. Provide comparative data by which primary data can be more insightfully interpreted
  e. Less costly

[Pamela.irrgang@yahoo.com]

Answer to Question 1

D
To be successful in a target market,, marketers must understand what an outsider must or must not do (cultural imperative), what locals may do but an outsider cannot (cultural exclusive), and what an outsider may or may not do (cultural adiaphora).

Answer to Question 2

B

[Pineappleeh]

Gracias!

[atrochim]

Great answer, keep it coming