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Author Question: Cultural training should be done through the international office of the company to understand the ... (Read 29 times)

Hungry!

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on: Jun 29, 2018
Cultural training should be done through the international office of the company to understand the culture in the context of the company.
 
 Indicate whether the statement is true or false

Question 2

Mrs. Fields Cookie Company has decided to test market a new brand of cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of the product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?
 a. Controlled test market
  b. Standard test market
  c. Simulated test market
  d. Electronic test market
  e. None of the above


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coreycathey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Cultural training should involve immersion the culture of the country, an understanding that goes beyond the world of business.

Answer to Question 2

B


Hungry!

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Reply #2 on: Jun 29, 2018
Correct answers!


coreycathey

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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