The Houston Aeros team wanted to find out more about its fans and decided to gather information about demographics and generate summary statistics of its fans. Which of the following primary data collection techniques should they use to conduct the descriptive research study?
a. Experiments
b. Sample surveys
c. Depth interviews
d. Focus groups
e. Case analysis
Question 2
Spreading negative information by word of mouth, informing the public about socially inappropriate marketing practices, and boycotts are all examples of:
A) greenwashing.
B) ethical sourcing.
C) deviant acquisition behavior.
D) problematic consumption behavior.
E) consumer resistance strategies.
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