As an ethnicity-based subculture, Southern Italian consumers have different lifestyles than Italians in Northern Italy.
Indicate whether the statement is true or false
Question 2
Burger King recently experienced a decline in burger sales after E-coli bacteria were discovered in one of their restaurants. The marketing managers reviewed published information about a similar situation that had occurred at a Jack-in-the Box restaurant a few years ago. Which of the following type of exploratory research is this?
a. Primary data analysis
b. Depth interview
c. Case analysis
d. Projective techniques
e. None of the above exploratory research methods can be used.
