The countries of the former Soviet Union shared a history of ...

[tatyanajohnson]

The countries of the former Soviet Union shared a history of ____.
 a. Russian cultural dominance c. state-owned enterprises
  b. Russian political dominance d. All of the above

Question 2

The primary reasons for studying marketing research include:
 a. Some may pursue a career in marketing research.
  b. Knowledge of the marketing research makes for a smarter consumer.
  c. Managers should know the benefits and limitations of marketing research.
  d. Managers should gain an appreciation for the marketing research process.
  e. All of the above are reasons for studying marketing research.

[stanleka1]

Answer to Question 1

D
The countries of the former Soviet Union shared a history of Russian economic, political, and cultural dominance. The countries also shared economic and marketing structures, many of which continue to survivefor example, state-owned enterprises and large, nationwide distributors. This may be found in the A History of Common Economic and Political Dominance section (4-1b).

Answer to Question 2

E

[tatyanajohnson]

Excellent

[mohan]

YES! Correct, THANKS for helping me on my review