In controlling international marketing operations, standards and ...

[Mollykgkg]

In controlling international marketing operations, standards and measures instituted for evaluation purposes are often not comparable across countries.
 
 Indicate whether the statement is true or false

Question 2

Women belonging to the wealthy sections of society take pride in owning and flaunting expensive diamond jewelry. In this example, expensive diamond jewelry is a:
 A) secondary emblem.
  B) divestment ritual.
  C) social class emblem.
  D) possession ritual.
  E) geographic emblem.

[flexer1n1]

Answer to Question 1

T
Multinational companies are likely to have subsidiaries and branch offices in countries where the external environment is changing at different rates, having a different impact on company operations. Thus, standards and measures instituted for evaluation purposes are often not comparable across countries.

Answer to Question 2

C