Author Question: The matrix structure works especially well for firms that have global brands as well as local ... (Read 111 times)

genevieve1028 · **on:** Jun 29, 2018

The matrix structure works especially well for firms that have global brands as well as local brands.

Indicate whether the statement is true or false

Question 2

Outfits of a certain design that are made of blue silk fabric symbolize identification with the country of Kailand. In the context of sources and functions of symbolic meaning, this is an example of _____.
A) a geographic emblem
B) symbol development
C) professional status
D) a gender emblem
E) educational status

owenfalvey · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
The matrix structure works especially well for firms that have global brands as well as local brands. This type of company needs to coordinate marketing activities worldwide involving the global brand, and need to focus on the local market for the local brand.

Answer to Question 2

A