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Author Question: What traits of the international sales representatives are likely to convey information that shapes ... (Read 40 times)

clippers!

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on: Jun 29, 2018
What traits of the international sales representatives are likely to convey information that shapes the relationship of the firm to the target market?
 a. Sales representatives' expertise c. Sales representatives' appearance
  b. Sales representatives' demeanor d. All of the above

Question 2

In the context of advertising to teens, Heeling Sports, a manufacturer of sneakers with retractable wheels, can reach teen consumers by:
 A) advertising in snowboarding magazines.
  B) selling its products only at stores and not online.
  C) advertising in newspapers.
  D) sending teen ambassadors to perform at malls and parks.
  E) advertising through sports news channels.


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lin77x

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
International sales representatives are often the frontline personnel in a firm's relationship with an international target market. Their expertise, ability, demeanor, and appearance all convey information that is integral to the firm's product or service offering and help shape the firm's relationship with the target market. This information is found in the introductory paragraphs.

Answer to Question 2

D


clippers!

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Reply 2 on: Jun 29, 2018
Gracias!

nyrave

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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