Author Question: Why should marketers be careful when using symbols and language in their advertisements to which ... (Read 42 times)

newyorker26 · **on:** Jun 29, 2018

Why should marketers be careful when using symbols and language in their advertisements to which teens can relate?
A) Teens process information faster than older consumers.
B) The symbols and language used become outdated quickly.
C) Teens prefer short, snappy phrases to long-winded explanations.
D) The quickly changing teen culture could make the message look uncool.
E) All of these are correct.

Question 2

Which of the following is not a form of nationalization?
a. Confiscation c. Consumer ethnocentrism
b. Expropriation d. Domestication

ansleighelindsey · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

C
Consumer ethnocentrism is the belief that buying foreign goods will put local companies out of business. Confiscation is an extreme form of nationalization where the country seizes the company's assets. Expropriation also seizes the company's assets, but the company is compensated. Domestication is a gradual form of nationalization.