In a recent advertisement, Benetton portrayed young people of all ages and races in colorful clothing to sell its clothes and also to make a statement about cultural diversity. This is an example of ___________________ _ advertising.
Fill in the blank(s) with correct word
Question 2
Whitney, a teenager, loves Frenemies, a television series. She wants to have a life just like the characters on the show. She admires all the actors on the show because of their sense of style and the activities they endorse. In this scenario, Whitney sees the cast of Frenemies as a(n):
A) consideration set.
B) aspirational reference group.
C) associative reference group.
D) brand community.
E) dissociative reference group.
A young elephant in Zimbabwe.
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