Public relations main purpose is to generate positive ...

[Jkov05]

Public relations main purpose is to generate positive ___________________ _ about the company.
 Fill in the blank(s) with correct word

Question 2

People become opinion leaders because they:
 A) have no interest in being targeted by marketers.
  B) are dissatisfied with their present knowledge of a product category.
  C) have an intrinsic interest in and enjoyment of products.
  D) do not like the products they endorse.
  E) want to strengthen their social ties with consumers.

[Li Jun]

Answer to Question 1

Publicity

Answer to Question 2

C

[Jkov05]

Great answer, keep it coming

[sultansheikh]

Thanks for the timely response, appreciate it