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Author Question: Trade shows and exhibitions a. Take place on the company premises. b. Have the highest reach of all ... (Read 77 times)

mspears3

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on: Jun 29, 2018
Trade shows and exhibitions
 a. Take place on the company premises.
  b. Have the highest reach of all types of promotion.
  c. Provide a neutral environment for doing business.
  d. All of the above are true regarding trade shows and exhibitions.

Question 2

While reading the morning newspaper, Rebecca noticed an article that stated that a brand of soft drink causes cancer. She immediately called her friends and family and told them not to consume any products from that brand. Rebecca likely did this because she thought that this information was _____.
 A) credible
  B) visual
  C) formal
  D) well organized
  E) complex


Ksanderson1296

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Trade shows and exhibits provide a neutral location for doing business and bring together managers from different departments in buyers' organizations, thus increasing the probability of meeting every decision maker who will influence the buying decision.

Answer to Question 2

A


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