Author Question: ____ are examples of trade promotion; they are usually held annually in formats in which companies ... (Read 58 times)

chandani · **on:** Jun 29, 2018

____ are examples of trade promotion; they are usually held annually in formats in which companies purchase exhibit space to display and demonstrate their offerings to the target market.
a. Free samples c. Trade shows and exhibitions
b. Point-of-purchase displays d. Sweepstakes

Question 2

Each location of an organization must use the same performance objectives or performance criteria.
a. True
b. False
Indicate whether the statement is true or false

taylorsonier · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Trade shows and exhibitions are examples of trade promotion; they are usually held annually in formats in which companies purchase exhibit space to display and demonstrate their offerings to the target market. The others are examples of consumer sales promotion tools are point-of-purchase displays, free samples, coupons, sweepstakes and contests.

Answer to Question 2

False