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Author Question: Purchasing requires measures that reflect its ability to support overall corporate and functional ... (Read 28 times)

mpobi80

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on: Jun 29, 2018
Purchasing requires measures that reflect its ability to support overall corporate and functional goals, which means a reduced emphasis on pure efficiency measures and greater emphasis on effectiveness measures.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

How does converging consumer needs affect international expansion?


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mcarey591

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Converging consumer needs gives rise to a uniform consumer segment. A company with a geocentric orientation is able to sell a standard product with a standard message to a uniform consumer segment. This allows for lower costs, which may create a sustainable competitive advantage.


mpobi80

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Reply #2 on: Jun 29, 2018
Correct answers!


mcarey591

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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