Purchasing requires measures that reflect its ability to support ...

[mpobi80]

Purchasing requires measures that reflect its ability to support overall corporate and functional goals, which means a reduced emphasis on pure efficiency measures and greater emphasis on effectiveness measures.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

How does converging consumer needs affect international expansion?

[mcarey591]

Answer to Question 1

True

Answer to Question 2

Converging consumer needs gives rise to a uniform consumer segment. A company with a geocentric orientation is able to sell a standard product with a standard message to a uniform consumer segment. This allows for lower costs, which may create a sustainable competitive advantage.

[mpobi80]

Correct answers!

[mcarey591]

Great! Please up vote