Author Question: Which of the following is not an advantage of trade shows and exhibitions? a. They offer a neutral ... (Read 54 times)

xclash · **on:** Jun 29, 2018

Which of the following is not an advantage of trade shows and exhibitions?
a. They offer a neutral ground for buyers and sellers.
b. They offer the potential for buyers and sellers a chance to meet face-to-face.
c. They enable firms to get their message to a large number of people at one time.
d. All of the above are advantages.

Question 2

_____ is the information by and implicit or explicit pressures from individuals, groups, and the mass media that affects how a person behaves.
A) Anthropomorphism
B) Social influence
C) Caricature
D) Pareidolia
E) Frequency illusion

flannelavenger · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Trade shows and exhibitions offer potential buyers and sellers a chance to meet face-to-face, as they bring many decision makers to a single location for a limited time, enabling firms to get their message to a large number of people at one time. In a typical promotional environment, the seller must pitch the product to the buyer; for trade shows and exhibits, however, the visitors are the ones who approach the seller, searching for new products and suppliers.

Answer to Question 2

B