Author Question: For European industrial firms, trade shows and exhibitions account for one-fifth of the overall ... (Read 46 times)

dbose · **on:** Jun 29, 2018

For European industrial firms, trade shows and exhibitions account for one-fifth of the overall communication budget.

Indicate whether the statement is true or false

Question 2

Which of the following statements is true of satisfied customers?
A) They are not willing to pay high prices.
B) They cannot remain brand loyal for long.
C) They do not share information with other consumers.
D) They can be retained easily by marketers.
E) They can be easily attracted to competitive brands.

abro1885 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
For U.S. industrial firms, trade shows and exhibitions account for one-fifth of the overall communication budget, and one-fourth for European industrial firms.

Answer to Question 2

D