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Author Question: In Germany, buy one, get one free offers are illegal. Indicate whether the statement is true or ... (Read 74 times)

javeds

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on: Jun 29, 2018
In Germany, buy one, get one free offers are illegal.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of underdogs?
 A) They can easily overcome consumer overconfidence and confirmation biases, without possessing any distinct advantage.
  B) They can instigate learning through comparisons of their brand with the market leader, when consumers are not motivated.
  C) They fail to provide product trials when consumer motivation is low and the evidence is unambiguous.
  D) They cannot use promotions to provide an actual experience for consumers.
  E) They fail to provide positive learning to consumers because the evidence from experiences cannot be generated.


dominiqueenicolee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Even in economically and politically integrated markets, such as the European Union, sales-promotion related legislation differs from one country to another. For example, in Germany, buy one, get one free offers are illegal.

Answer to Question 2

B


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