Author Question: The European Union has created an environment in which sales promotions can be standardized in ... (Read 46 times)

james0929 · **on:** Jun 29, 2018

The European Union has created an environment in which sales promotions can be standardized in continental Europe and the United Kingdom.

Indicate whether the statement is true or false

Question 2

When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to:
A) avoid both negative and highly diagnostic information.
B) disconfirm prior beliefs instantly without analysis.
C) switch between brands and type of products rapidly.
D) recall highly vivid information.
E) avoid marketing stimulus.

yifu223 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Even in the European market, different strategies are likely to be used in the U.K. than in continental Europe. For example, PepsiCo included in its Walker and Lays chips Star Wars characters in continental Europe, while, in the U.K., the same promotion offered consumers a chance to win a Jar Jar toy through an in-pack scratch card.

Answer to Question 2

A