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Author Question: Global sales promotion campaigns are increasingly common. Indicate whether the statement is true or ... (Read 93 times)

penguins

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on: Jun 29, 2018
Global sales promotion campaigns are increasingly common.
 
 Indicate whether the statement is true or false

Question 2

Trisha buys toiletries after careful thought and analysis. When she has to choose between Hroko detergents and Ghikan detergents, she does not seem to analyze them much. According to her, both the detergent brands are same with regard to performance. Moreover, she hardly has any information that distinguishes the two brands. In this scenario, Trisha is most probably facing:
 A) judgmental dissatisfaction.
  B) perception instability.
  C) ambiguity of information.
  D) brand dissatisfaction.
  E) post-decision dissonance.


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blfontai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Global campaigns are rarely attempted in sales promotion. Modification is almost always required. Country laws are a large factor in localized campaigns, but cultural factors also make global campaigns difficult.

Answer to Question 2

C


penguins

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Reply #2 on: Jun 29, 2018
Thank you :)


blfontai

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Reply #3 on: Jun 29, 2018
Happy to help you


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