Author Question: _____ applications address such long-term, strategic questions as Where should we locate ... (Read 61 times)

Deast7027 · **on:** Jun 29, 2018

_____ applications address such long-term, strategic questions as Where should we locate warehouses?, and How large should our transportation fleet be?, often making use of simulation and optimization modeling.
a. Execution
b. Network design
c. MRP
d. JIT
e. None of the above.

Question 2

Firms with a geocentric orientation:
a. pursue a differentiation strategy
b. position themselves as a low-cost manufacturer
c. frequently need to engage in guerilla marketing
d. none of the above

s.meritte · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

b

Answer to Question 2

B
Firms using a regiocentric orientation are likely to pursue a differentiation strategy. Firms with a geocentric orientation deploy a standard product across regions. A standard product allows for economies of scale and economies of scale lead to low-cost manufacturing.