Author Question: In general, if a company uses a standardized strategy for its products or services, it is more ... (Read 87 times)

nummyann · **on:** Jun 29, 2018

In general, if a company uses a standardized strategy for its products or services, it is more likely to use local advertising agency.

Indicate whether the statement is true or false

Question 2

Maureen hates shopping for clothes and is easily confused if provided with plenty of choices. She has an upcoming office party for which she needs to purchase a dress. The night before the party, she reluctantly goes to a nearby mall to buy a dress that would be apt for the occasion. Which of the following consumer tendencies is illustrated by Maureen in this scenario?
A) Lack of expertise
B) Source inconsistency
C) Regret minimization
D) Imagery phobia
E) Decision delay

mathjasmine · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
In general, if a company uses a standardized strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.

Answer to Question 2

E