Author Question: Describe some of the legislation and regulations affecting international ... (Read 53 times)

cherise1989 · **on:** Jun 29, 2018

Describe some of the legislation and regulations affecting international retailers.

Question 2

In a _____, the brand that has the best overall score, attribute goodness times importance summed across all of the brand's attributes, is the one consumers choose.
A) brand-equivalent model
B) resistive model
C) compensatory model
D) noncompensatory model
E) brand-compliant model

tanna.moeller · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

China has banned direct selling. Countries like France and Belgium often limit the hours of operation of hypermarkets to protect smaller stores. Germany limits promotional pricing, and also forbids bundling offers. French companies are limited to offering free products that are equal to or less than seven percent of the total value. Legislation has also created stores that limit access of local consumers. This may be found in the Issues in International Retailing section (12-4).

Answer to Question 2

C