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Author Question: Which of the following statements is true about franchising? a. It is a channel used exclusively for ... (Read 43 times)

scienceeasy

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Which of the following statements is true about franchising?
 a. It is a channel used exclusively for distribution of consumer durable goods.
  b. The franchisee and franchisor are linked by a bond of voluntary cooperation rather binding contracts.
  c. Generally, franchise marketing channels are more closely knit (i.e., closer relationships) than conventional channels.
  d. The challenges managing a franchise channel are fundamentally the same as those encountered in conventional channels.
  e. All of the above statements are true.

Question 2

In most of the developing world, direct selling is in which stage?
 a. Introduction c. Maturity
  b. Growth d. Decline



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jesse.fleming

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Answer to Question 1

C

Answer to Question 2

B
Due to a number of impediments, direct selling is in the growth stage in most of the developing world. Some examples of impediments include lack of credit cards and unreliable postal services.




scienceeasy

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


bimper21

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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