Author Question: Which of the statements regarding home-country middlemen is accurate? a. A company that uses ... (Read 78 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
Which of the statements regarding home-country middlemen is accurate?
 a. A company that uses home-country intermediaries is likely to be more involved in managing the marketing mix than companies that use host-country intermediaries.
  b. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors.
  c. Home-country middlemen distribute the product but do not provide other marketing services for firms.
  d. None of the above are true.

Question 2

Attitudes are more likely to predict consumers' behavior when:
 A) the consumers are not emotionally attached to the product.
  B) the consumers are knowledgeable about the object of the attitude.
  C) the consumers' cognitive involvement and elaboration are low.
  D) the consumers are exposed to an advertising message but do not actually try the product.
  E) the consumers' affective involvement is low.



ndhahbi

  • Sr. Member
  • ****
  • Posts: 390
Answer to Question 1

B
A company that uses intermediaries in its own home-country is likely not to be as involved in managing the marketing mix in the country where the target market is located. Home-country middlemen typically provide all marketing services for firms that do not wish to enter the foreign market and/or do not have the capability to do so. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Your heart beats over 36 million times a year.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

For a complete list of videos, visit our video library