Author Question: Which of the statements regarding home-country middlemen is accurate? a. A company that uses ... (Read 76 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
Which of the statements regarding home-country middlemen is accurate?
 a. A company that uses home-country intermediaries is likely to be more involved in managing the marketing mix than companies that use host-country intermediaries.
  b. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors.
  c. Home-country middlemen distribute the product but do not provide other marketing services for firms.
  d. None of the above are true.

Question 2

Attitudes are more likely to predict consumers' behavior when:
 A) the consumers are not emotionally attached to the product.
  B) the consumers are knowledgeable about the object of the attitude.
  C) the consumers' cognitive involvement and elaboration are low.
  D) the consumers are exposed to an advertising message but do not actually try the product.
  E) the consumers' affective involvement is low.



ndhahbi

  • Sr. Member
  • ****
  • Posts: 390
Answer to Question 1

B
A company that uses intermediaries in its own home-country is likely not to be as involved in managing the marketing mix in the country where the target market is located. Home-country middlemen typically provide all marketing services for firms that do not wish to enter the foreign market and/or do not have the capability to do so. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

For a complete list of videos, visit our video library