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Author Question: Melissa watches an advertisement for Flyhigh Airlines on television. The advertisement brings back ... (Read 106 times)

WWatsford

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on: Jun 29, 2018
Melissa watches an advertisement for Flyhigh Airlines on television. The advertisement brings back memories of family trips during her childhood, and it elicits an emotional response from her. In this scenario, Melissa's reaction to the advertisement can be categorized as a(n) _____.
 A) affective response
  B) two-sided response
  C) ambivalent response
  D) counterargument
  E) ideal state

Question 2

Costs are frequently used as a basis for price determination largely because they are easily measured and provide a floor under which prices cannot go in the long term.
 
 Indicate whether the statement is true or false


kusterl

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

T


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