Author Question: In most cases, the sales representative is a general agent who can solicit orders and change price, ... (Read 44 times)

luvbio · **on:** Jun 29, 2018

In most cases, the sales representative is a general agent who can solicit orders and change price, terms, or conditions as well.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In using in-store promotions, the most critical factor for the channel manager to consider in judging the probable effectiveness of the promotion is:
a. The number of stores involved.
b. The amount of salespeople time going into setting up the program.
c. The direct cost of the promotion to the manufacturer.
d. The benefits of the program as perceived by retailers.
e. The number of inquiries received from ultimate consumers about the manufacturer's product.